Dear Atty. Gab
Musta Atty! I hope you can shed some light on a situation I’m facing with my former business partner. My name is Maria Hizon. Last year, my friend Elena and I started an online business called ‘Likha Creations,’ selling handcrafted accessories like earrings and necklaces. We designed the items together and developed a distinct packaging style. We gained a small but loyal customer base through social media.
Unfortunately, we had disagreements about the business direction a few months ago. We decided it was best if I bought her out. We didn’t have a formal written agreement, but we agreed via chat messages on a price for her share, which I paid in installments over three months, finishing the payments about two months ago. I thought that was the end of it, and I continued running Likha Creations on my own.
Recently, I was shocked to discover Elena launched her own online shop called ‘Sining Kamay.’ She’s selling accessories that are almost identical to the designs we developed together for Likha Creations. What’s more concerning is that her packaging looks confusingly similar to ours – same color scheme and box type, just with her new brand name. I also heard from a mutual supplier that Elena told them ‘Sining Kamay’ is basically the ‘new Likha Creations’ since she left.
I’m worried that her actions are confusing our customers and potential buyers, making them think her products are still associated with or are the same as Likha Creations. It feels like she’s trying to ride on the goodwill we built together, but now for her sole benefit. Is this considered unfair competition under Philippine law? What are my rights now that I’ve bought her out? I feel helpless and unsure how to protect the business I’m trying to grow.
Thank you for any guidance you can provide.
Sincerely,
Maria Hizon
Dear Maria Hizon
Thank you for reaching out and sharing your situation. It’s understandable to feel concerned and frustrated when you believe a former partner might be unfairly leveraging the business you built together, especially after a buyout. Protecting the goodwill and identity of your business is crucial.
The core issue here revolves around whether your former partner’s actions constitute unfair competition. In essence, unfair competition law protects businesses from deceptive practices where someone tries to pass off their goods or services as those of another, potentially harming the established business’s reputation and customer base. The similarity in products and packaging, combined with her statements, raises valid questions about potential ‘passing off’. Let’s delve into the specifics.
Protecting Your Brand After a Partnership Buyout
Understanding unfair competition requires looking at specific elements defined by law. The Intellectual Property Code of the Philippines (Republic Act No. 8293) provides the framework. The law aims to protect the goodwill a business has built – that intangible quality that attracts customers.
Unfair competition occurs when someone uses deceit or engages in practices contrary to good faith to mislead the public. The law states:
“Any person who shall employ deception or any other means contrary to good faith by which he shall pass off the goods manufactured by him or in which he deals, or his business, or services for those of the one having established such goodwill, or who shall commit any acts calculated to produce said result, shall be guilty of unfair competition…” (Based on Sec. 168.2, R.A. 8293)
This means the central elements are deception and passing off. It’s not just about competing, even fiercely, but about doing so in a way that tricks customers into believing they are dealing with the original business or that the new product originates from it. The law specifically mentions giving goods the “general appearance of goods of another manufacturer or dealer” which would likely influence purchasers or deceive the public.
In your case, Elena selling similar accessories isn’t automatically unfair competition. However, coupling this with packaging that closely mimics Likha Creations’ established style and making statements suggesting her new brand is a continuation or replacement could potentially cross the line into ‘passing off’. The key is whether these actions, taken together, are likely to confuse the buying public and leverage the goodwill you’ve established for Likha Creations.
If you were to pursue legal action, particularly a criminal complaint for unfair competition, the prosecutor would initially determine if there’s probable cause. This involves assessing if the available facts are sufficient to create a well-founded belief that unfair competition likely occurred.
“Probable cause, for purposes of filing a criminal information, is described as ‘such facts as are sufficient to engender a well-founded belief that a crime has been committed and the respondent is probably guilty thereof, and should be held for trial.’” (Legal principle on probable cause definition)
This assessment requires looking closely at whether the essential elements of unfair competition – particularly deceit and passing off intended to defraud – are present. Without these elements, even if the competition feels unfair in a general sense, it might not meet the legal definition required for a successful case.
Critically, your buyout of Elena’s share is a significant factor. Assuming the buyout effectively transferred her entire interest in Likha Creations to you, you became the sole owner of the business, including its assets and goodwill. This strengthens your claim to the exclusive right to Likha Creations’ identity and the designs and branding associated with it (unless your agreement specified otherwise).
“In determining probable cause [for unfair competition], the essential elements of the crime charged must be considered… [including] whether or not the offenders by the use of deceit or any other means contrary to good faith passes off the goods manufactured by him… for those of the one having established such goodwill…” (Emphasis on elements and goodwill)
This highlights that the protection is tied to the goodwill you, as the owner of Likha Creations, have established. Elena’s actions could be seen as an attempt to appropriate that goodwill through deceptive means. The similarity in packaging and her alleged statements to the supplier are pieces of evidence that could support an allegation of intent to pass off her products as being associated with the established reputation of Likha Creations.
It’s important to distinguish this from legitimate competition. If Elena had started a new business with clearly distinct branding, packaging, and marketing, even selling similar types of accessories, it would likely be considered fair competition. The issue arises specifically from the alleged deceptive similarities and actions potentially calculated to confuse the public and trade on your established goodwill.
Practical Advice for Your Situation
- Solidify Buyout Documentation: Even though it was informal, gather all chat messages, payment confirmations, and any other evidence proving the buyout terms and completion. If possible, consider asking Elena to sign a simple post-buyout confirmation acknowledging the transfer of her interest.
- Gather Evidence of Confusion/Passing Off: Document instances of Elena’s similar products and packaging (photos, links). Record the details provided by the supplier regarding her statements. If any customers have expressed confusion, try to get their statements (even informally).
- Strengthen Your Branding: Make sure Likha Creations’ branding is clear and distinct on your products, packaging, and online presence. Consider subtly updating your look to further differentiate from Elena’s new brand.
- Monitor Elena’s Activities: Keep track of her product offerings, marketing language, and customer interactions online to see if the pattern of potential passing off continues.
- Consider a Cease-and-Desist Letter: You could have a lawyer send a formal letter demanding she stop using similar packaging and making misleading statements, outlining the legal basis for unfair competition. This sometimes resolves the issue without litigation.
- Evaluate Legal Action: Assess the strength of your evidence regarding deception and public confusion. Filing a case requires careful consideration of costs, time, and potential outcomes.
- Focus on Your Business Growth: Continue building Likha Creations’ unique identity, quality, and customer relationships. A strong, distinct brand is your best defense.
- Consult a Lawyer Formally: Discuss the specific details and evidence with an intellectual property or business lawyer to get tailored advice on the viability and strategy for legal action, if necessary.
Navigating disputes with former partners is challenging, especially when business goodwill is at stake. While competition is expected, deceptive practices aimed at confusing the public and misappropriating goodwill are what unfair competition laws seek to prevent. Carefully documenting the situation and understanding your rights are key first steps.
Hope this helps!
Sincerely,
Atty. Gabriel Ablola
For more specific legal assistance related to your situation, please contact me through gaboogle.com or via email at connect@gaboogle.com.
Disclaimer: This correspondence is provided for informational purposes only and does not constitute legal advice. For specific legal guidance tailored to your situation, please schedule a formal consultation.